Everyone is talking about creating and marketing videos these days. The marketing benefits are clear: Videos spread well, generate engagements on social media and are able to still attract attention ...

In an era where digital competition is fiercer than ever, search engine optimization (SEO) and online visibility have become critical components of a successful digital strategy. For news media ...

We all know that content is king when it comes to SEO. However, winning SEO strategies today demand more than just good textual content. Good content today also includes video. A video SEO strategy is ...

“Video SEO is incremental to standard SEO activities,” said Yaniv Axen, Co-Founder and CTO, SundaySky. “Common SEO practices, such as including keywords in the title and back links, and using a ...

Google has published some new and updated resources around video SEO. First, there is a new video, lighting talk, on the topic of video SEO best practices by Danielle Marshak, Product Manager at ...

SEO content often drives traffic but not conversions. The solution? A video-first approach that nurtures leads, builds trust and aligns with a real funnel. This article explains why video content ...

When we talk about creating a video strategy, people usually see it as getting found on YouTube. And for good reason – billions of users access the platform every single month. And then comes an ...

Here's how you should approach YouTube SEO, based on Google's published paper about the YouTube video recommendation system. YouTube’s recommendation engine is one of the most successful innovations ...

Google has posted in the Search for Beginners section of the Google Webmaster YouTube channel an SEO Explained video. This video goes through the basics of SEO including on page SEO, multimedia SEO, ...

Google recommends five best practices for site owners to follow when optimizing video content for search results. This information is shared in the latest Lightning Talks video on the Google Search ...