Microsoft Advertising will be transitioning from its SOAP to REST API and with that, on January 31, 2027, the SOAP API will ...

How integrated API architecture closes the gap between advertising spend and closed revenue for U.S. small businesses.

Google’s new MFA requirement for the Ads API strengthens security but may require advertisers to adjust authentication ...

A new feature in the Meta Pixel will use AI to automatically include additional information, such as product details and page ...

DIRECTV Advertising announced an expanded relationship with LiveRamp (NYSE: RAMP), the leader in data collaboration, to ...

The Presidential Initiative for Unlocking the Healthcare Value Chain (PVAC) welcomes investments that strengthen Nigeria’s ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions ...

Creator marketing drives results on YouTube, TikTok, and Meta but remains priced as sponsorship. YouTube’s new API helps ...

OpenAI is projected to generate as much as $100 billion in advertising revenue by 2030, according to investor-market ...

A Linux variant of the GoGra backdoor uses legitimate Microsoft infrastructure, relying on an Outlook inbox for stealthy ...

Bitmovin has released a range of upgrades to its Player Web X video player, designed to boost efficiency and unlock monetisation opportunities for news, publishers and social media platforms.