Editing Instagram Reels is now no longer limited to professionals or people with strong technical skills. With the rise of AI-powered apps, creating engaging short videos has become faster and easier ...

The onslaught of vertical video continues, with Instagram now going all-in on Reels with an upcoming redesign that throws you straight into Reels when you open the app. The caveat, though, is a new ...

Advertisements shown via Reels rose 35% in 2025 on Meta's Instagram (META) and made up more than half of all the ads shown on the platform, according to data from Sensor Tower. Watching Reels made up ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

As Meta moves to prioritize Reels across its flagship social platforms, data from market intelligence firm Sensor Tower shows that the majority of ads are now appearing on the vertical short-form ...

Meta has now rolled out the "Build Your 2026 Algorithm" feature for Instagram Reels to allow users use it to personalize their feeds. Instagram Reels 'Build Your 2026 Algorithm' Now Live After a test ...

In brief: After years of experimentation and algorithmic fine-tuning, Reels has emerged as Meta's most promising growth engine. For a company that spent years trying to catch up to TikTok, the next ...

Meta’s Reels has become a $50 billion business. Above is the launch video for the product from 2020. META Meta Platforms Chief Executive Mark Zuckerberg announced on an October earnings call that ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

Jake Fillery is an Evergreen Editor for GameRant who has been writing lists, guides, and reviews since 2022. With thousands of engaging articles and guides, Jake loves conversations surrounding all ...